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Campus Life & Style seeks to elevate expectations in student living. The company embraces real estate management in an unprecedented way—as completely in-house property owners and operators. With full control over all aspects of property management, CLS can empower employees to provide the best residential experience possible. It is student living, redefined.

Project Breakdown

Research
11%
Strategy
15%
Design
44%
Communication
30%

Pulling Back the Curtain

ABC collaborated with CLS to uncover industry trends in student housing and workplace culture, weaving these discoveries into a truly fresh approach to corporate real estate branding. The new brand would work to establish the sophisticated, best-in-class working and living experiences CLS aspired to be known for.

Project Reach
9
States
15
Student Properties
10k+
Students

High Design for High Quality

The team began laying the foundation for the Campus Life & Style brand, centering around the team’s vision for an established, high-design marque to mirror the renovation of the company’s assets across the country.

What resulted was an agile brand that suits the founding team as well as the diverse identities of each property across the United States. Campus Life & Style is ready to expand into new markets and forge the way in the future of student living.

Deliverables

  • Brand System
  • Corporate Website
  • 14 Property Websites
  • Recruiting Materials
  • Culture Guide
  • Welcome Package